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De que forma o branding pode transformar uma marca num objeto cultural?

De que forma o branding pode transformar uma marca num objeto cultural?

Chloé Roumy

67,97 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209592591
67,97 €
IVA incluido
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Sobre IBD

Como somos seres sociais e culturais, evoluímos num mundo que nos influencia e nos dá referências. Esta obra analisa especificamente as nossas interações com a marca que, devido à sua omnipresença, ocupa um lugar importante nas nossas vidas quotidianas. Nestas linhas, demonstro o quanto o branding se inspira na cultura e, inversamente, o quanto a cultura também alimenta o branding.

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