Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > In che modo il branding può trasformare un marchio in un oggetto culturale?
In che modo il branding può trasformare un marchio in un oggetto culturale?

In che modo il branding può trasformare un marchio in un oggetto culturale?

Chloé Roumy

67,97 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209590030
67,97 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Essendo esseri sociali e culturali, viviamo in un mondo che ci influenza e ci fornisce punti di riferimento. Questo libro si concentra in particolare sulle nostre interazioni con il marchio che, grazie alla sua onnipresenza, occupa un posto importante nella nostra vita quotidiana. In queste righe, dimostro quanto il branding attinga dalla cultura e quanto, al contrario, anche la cultura alimenti il branding.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • W jaki sposób branding może uczynić markę przedmiotem kultury?
    Chloé Roumy
    Ponieważ jesteśmy istotami społecznymi i kulturowymi, żyjemy w świecie, który na nas wpływa i daje nam punkty odniesienia. Niniejsza publikacja skupia się w szczególności na naszych interakcjach z marką, która ze względu na swoją wszechobecność zajmuje ważne miejsce w naszym codziennym życiu. W niniejszej publikacji pokazuję, w jakim stopniu branding czerpie z kultury i jak, od...
    Disponible

    67,97 €

  • Inwiefern kann Branding eine Marke zu einem Kulturgut machen?
    Chloé Roumy
    Da wir soziale Wesen und Kulturwesen sind, bewegen wir uns in einer Welt, die uns beeinflusst und uns Orientierungspunkte gibt. Dieses Buch befasst sich insbesondere mit unseren Interaktionen mit Marken, die aufgrund ihrer Allgegenwärtigkeit einen wichtigen Platz in unserem täglichen Leben einnehmen. In diesem Buch zeige ich auf, wie sehr Branding aus der Kultur schöpft und umg...
    Disponible

    67,97 €

  • De que forma o branding pode transformar uma marca num objeto cultural?
    Chloé Roumy
    Como somos seres sociais e culturais, evoluímos num mundo que nos influencia e nos dá referências. Esta obra analisa especificamente as nossas interações com a marca que, devido à sua omnipresença, ocupa um lugar importante nas nossas vidas quotidianas. Nestas linhas, demonstro o quanto o branding se inspira na cultura e, inversamente, o quanto a cultura também alimenta o brand...
    Disponible

    67,97 €