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Tourismus als Instrument der öffentlichen Diplomatie

Tourismus als Instrument der öffentlichen Diplomatie

Florentino Cabrera García

65,49 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209200052
65,49 €
IVA incluido
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Sobre IBD

Mexiko verfügt über ein breites Spektrum an Ressourcen, um sein Image in der Welt durch wirkungsvolle Strategien der öffentlichen Diplomatie zu vermitteln. Darunter ist der Tourismus eines der wirkungsvollsten Instrumente. Dieses Buch analysiert die Anwendung der Public Diplomacy durch die Förderung des mexikanischen Tourismus im Ausland am Beispiel Deutschlands und analysiert die damit verbundenen Chancen und Herausforderungen.

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