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Tourism as a tool for public diplomacy

Tourism as a tool for public diplomacy

Florentino Cabrera García

65,43 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209248689
65,43 €
IVA incluido
Disponible

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Sobre IBD

Mexico has a wide range of resources to project its image around the world through high-impact public diplomacy strategies. Among them, tourism stands out as one of the most powerful tools. This book analyzes the application of public diplomacy through the promotion of Mexico’s tourism abroad, taking Germany as a case study and analyzing the opportunities and challenges involved.

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Otros libros del autor

  • Tourismus als Instrument der öffentlichen Diplomatie
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    Mexiko verfügt über ein breites Spektrum an Ressourcen, um sein Image in der Welt durch wirkungsvolle Strategien der öffentlichen Diplomatie zu vermitteln. Darunter ist der Tourismus eines der wirkungsvollsten Instrumente. Dieses Buch analysiert die Anwendung der Public Diplomacy durch die Förderung des mexikanischen Tourismus im Ausland am Beispiel Deutschlands und analysiert ...
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