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Il turismo come strumento di diplomazia pubblica

Il turismo come strumento di diplomazia pubblica

Florentino Cabrera García

65,43 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209212857
65,43 €
IVA incluido
Disponible

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Sobre IBD

Il Messico dispone di un’ampia gamma di risorse per proiettare la propria immagine nel mondo attraverso strategie di diplomazia pubblica di grande impatto. Tra queste, il turismo spicca come uno degli strumenti più potenti. Questo libro analizza l’applicazione della diplomazia pubblica attraverso la promozione del turismo messicano all’estero, prendendo come caso di studio la Germania e analizzando le opportunità e le sfide connesse.

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