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Le tourisme comme outil de diplomatie publique

Le tourisme comme outil de diplomatie publique

Florentino Cabrera García

65,49 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209202612
65,49 €
IVA incluido
Disponible

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Sobre IBD

Le Mexique dispose d’un large éventail de ressources pour projeter son image à travers le monde grâce à des stratégies de diplomatie publique à fort impact. Parmi ces ressources, le tourisme apparaît comme l’un des outils les plus puissants. Cet ouvrage analyse l’application de la diplomatie publique à travers la promotion du tourisme mexicain à l’étranger, en prenant l’Allemagne comme étude de cas et en analysant les opportunités et les défis qui en découlent.

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