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The Carrefour symbol

The Carrefour symbol

Rogério Luiz da Silveira Fraga

41,38 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786208404826
41,38 €
IVA incluido
Disponible

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Sobre IBD

The research that gave rise to this book evaluates whether it is possible to improve the perception of the meaning of a symbol constructed through the conscious use of the Gestalt Law of Closure, taking the Carrefour brand symbol as the object of study. Through the redesign of the symbol and a field survey, the work tries to reveal the interviewees’ perception of the original symbol and the proposed redesign.

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Otros libros del autor

  • Das Carrefour-Symbol
    Rogério Luiz da Silveira Fraga
    Die Forschung, die zu diesem Buch geführt hat, untersucht, ob es möglich ist, die Wahrnehmung der Bedeutung eines Symbols zu verbessern, das durch die bewusste Anwendung des Gestaltgesetzes der Geschlossenheit konstruiert wurde, wobei das Symbol der Marke Carrefour als Untersuchungsgegenstand dient. Durch die Neugestaltung des Symbols und eine Feldbefragung wird versucht, die W...
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  • Le symbole Carrefour
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    La recherche qui a donné naissance à ce livre évalue s’il est possible d’améliorer la perception de la signification d’un symbole construit par l’utilisation consciente de la loi de clôture de la Gestalt, en prenant le symbole de la marque Carrefour comme objet d’étude. Grâce à la refonte du symbole et à une enquête sur le terrain, l’ouvrage tente de révéler la perception qu’on...
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  • Il simbolo di Carrefour
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    Badania, które dały początek tej książce, oceniają, czy możliwe jest poprawienie postrzegania znaczenia symbolu skonstruowanego poprzez świadome wykorzystanie prawa zamknięcia Gestalt, przyjmując symbol marki Carrefour jako przedmiot badań. Poprzez przeprojektowanie symbolu i ankietę terenową, praca stara się ujawnić postrzeganie przez respondentów oryginalnego symbolu i propon...
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