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Il simbolo di Carrefour

Il simbolo di Carrefour

Rogério Luiz da Silveira Fraga

41,38 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786208404857
41,38 €
IVA incluido
Disponible

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Sobre IBD

La ricerca che ha dato origine a questo libro valuta se sia possibile migliorare la percezione del significato di un simbolo costruito attraverso l’uso consapevole della legge della Gestalt della chiusura, prendendo come oggetto di studio il simbolo del marchio Carrefour. Attraverso la riprogettazione del simbolo e un’indagine sul campo, il lavoro cerca di rivelare la percezione degli intervistati del simbolo originale e della riprogettazione proposta.

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Otros libros del autor

  • Das Carrefour-Symbol
    Rogério Luiz da Silveira Fraga
    Die Forschung, die zu diesem Buch geführt hat, untersucht, ob es möglich ist, die Wahrnehmung der Bedeutung eines Symbols zu verbessern, das durch die bewusste Anwendung des Gestaltgesetzes der Geschlossenheit konstruiert wurde, wobei das Symbol der Marke Carrefour als Untersuchungsgegenstand dient. Durch die Neugestaltung des Symbols und eine Feldbefragung wird versucht, die W...
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