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Teoria dos jogos no sector da hotelaria e restauração

Teoria dos jogos no sector da hotelaria e restauração

Denis Gavchuk

54,18 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786208072148
54,18 €
IVA incluido
Disponible

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Sobre IBD

No mundo atual da hotelaria, onde a concorrência e a explosão da tecnologia se estão a tornar parte integrante do sucesso, a abordagem 'assim mesmo' já não funciona. O livro Game Theory in Hospitality oferece uma perspetiva única sobre a aplicação da teoria dos jogos para otimizar as estratégias no sector. O autor explora em pormenor a forma como as interações entre diferentes intervenientes - desde hoteleiros a clientes - podem ser analisadas numa perspetiva de teoria dos jogos e como isso ajuda a tomar decisões mais informadas. Casos práticos, modelos e ferramentas analíticas permitem aos leitores mergulhar no mundo do pensamento estratégico e encontrar formas de maximizar os lucros, minimizar os riscos e melhorar a experiência do cliente. Este livro será um recurso inestimável para profissionais do sector da hotelaria, gestores e estudantes que procuram aprender como as estratégias de jogo podem transformar a sua abordagem ao negócio.

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