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Technology and Innovation for Marketing

Technology and Innovation for Marketing

Clara Bassano / Constantinos-Vasilios Priporas / Eleonora Pantano

268,53 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Empresa y gestión
ISBN:
9781138323155

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Sobre IBD

Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

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