LIBROS DEL AUTOR: eleonora pantano

10 resultados para LIBROS DEL AUTOR: eleonora pantano

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  • Retail In A New World
    Eleonora Pantano / Kim Willems
    Retail In A New World: Recovering From The Pandemic That Changed The World provides an assessment of the issues and opportunities for retailers that emerged during the Covid-19 pandemic, proposing tools and frameworks that serve as basis to survive the pandemic and thrive in a post-pandemic scenario. ...
    Disponible

    87,88 €

  • Creativity and Marketing
    Eleonora Pantano
    Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. ...
    Disponible

    142,89 €

  • Retail Futures
    Eleonora Pantano
    The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues. ...
    Disponible

    152,48 €

  • Smart Retailing
    Charles Dennis / Eleonora Pantano
    By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and prac...
    Disponible

    77,65 €

  • Technology and Innovation for Marketing
    Clara Bassano / Constantinos-Vasilios Priporas / Eleonora Pantano
    Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners. ...
    Disponible

    268,53 €

  • Technology and Innovation for Marketing
    Clara Bassano / Constantinos-Vasilios Priporas / Eleonora Pantano
    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift - enabling them to get closer to their customers and their needs - or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant.In this book, El...
    Disponible

    85,56 €

  • Internet Retailing and Future Perspectives
    Bang Nguyen / Charles Dennis / Eleonora Pantano
    With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching e-commerce. ...
    Disponible

    395,99 €

  • Internet Retailing and Future Perspectives
    Bang Nguyen / Charles Dennis / Eleonora Pantano
    With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching e-commerce. ...
    Disponible

    137,64 €

  • Successful Technological Integration for Competitive Advantage in Retail Settings
    Eleonora Pantano
    The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets an...
    Disponible

    262,72 €

  • Cellular Automata and Complex Systems
    Eleonora Bilotta / Pietro Pantano
    Cellular Automata (CA) are a class of spatially and temporally discrete mathematical systems characterized by local interaction and synchronous dynamical evolution, which show complex behavior and are able to model biological phenomena. Cellular Automata and Complex Systems: Methods for Modeling Biological Phenomena describes the use of cellular automata to provide important in...
    Disponible

    321,77 €