LIBROS DEL AUTOR: clara bassano

2 resultados para LIBROS DEL AUTOR: clara bassano

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  • Technology and Innovation for Marketing
    Clara Bassano / Constantinos-Vasilios Priporas / Eleonora Pantano
    Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners. ...
    Disponible

    268,53 €

  • Technology and Innovation for Marketing
    Clara Bassano / Constantinos-Vasilios Priporas / Eleonora Pantano
    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift - enabling them to get closer to their customers and their needs - or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant.In this book, El...
    Disponible

    85,56 €