LIBROS DEL AUTOR: clara bassano

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  • Technology and Innovation for Marketing
    Clara Bassano / Constantinos-Vasilios Priporas / Eleonora Pantano
    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift - enabling them to get closer to their customers and their needs - or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant.In this book, El...
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    85,56 €