LIBROS DEL AUTOR: constantinos vasilios priporas

3 resultados para LIBROS DEL AUTOR: constantinos vasilios priporas

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  • Technology and Innovation for Marketing
    Clara Bassano / Constantinos-Vasilios Priporas / Eleonora Pantano
    Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners. ...
    Disponible

    268,53 €

  • Technology and Innovation for Marketing
    Clara Bassano / Constantinos-Vasilios Priporas / Eleonora Pantano
    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift - enabling them to get closer to their customers and their needs - or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant.In this book, El...
    Disponible

    85,56 €

  • Market Sensing Today
    Constantinos-Vasilios Priporas / Melvin Prince
    The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company’s capabilities to scan the external environment. It does this by using real time data and intelligence to understan...
    Disponible

    18,35 €