LIBROS DEL AUTOR: constantinos vasilios priporas

2 resultados para LIBROS DEL AUTOR: constantinos vasilios priporas

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  • Technology and Innovation for Marketing
    Clara Bassano / Constantinos-Vasilios Priporas / Eleonora Pantano
    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift - enabling them to get closer to their customers and their needs - or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant.In this book, El...
    Disponible

    85,56 €

  • Market Sensing Today
    Constantinos-Vasilios Priporas / Melvin Prince
    The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company’s capabilities to scan the external environment. It does this by using real time data and intelligence to understan...
    Disponible

    18,35 €