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Stratégies de marketing durable et l’image des entreprises à Mwene-Ditu

Stratégies de marketing durable et l’image des entreprises à Mwene-Ditu

Adolphine Mbala

92,12 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786202454292
92,12 €
IVA incluido
Disponible

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Sobre IBD

Ce livre analyse l’impact des stratégies de marketing durable sur l’image de marque des entreprises locales à Mwene-Ditu, RDC. À travers une enquête menée auprès de 96 entreprises, l’étude révèle une adoption encore marginale du marketing durable, freinée par le manque de compétences, de soutien institutionnel et de communication. Toutefois, les résultats montrent qu’une approche bien structurée et authentique peut renforcer la fidélité des clients et améliorer la perception de la marque. L’autrice propose un cadre conceptuel intégrant les dimensions environnementales, sociales et économiques, et formule des recommandations concrètes pour les entreprises et les autorités locales.

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