Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Strategie di marketing sostenibile e immagine delle aziende a Mwene-Ditu
Strategie di marketing sostenibile e immagine delle aziende a Mwene-Ditu

Strategie di marketing sostenibile e immagine delle aziende a Mwene-Ditu

Adolphine Mbala

91,74 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209120640
91,74 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Questa tesi analizza l’impatto delle strategie di marketing sostenibile sull’immagine del marchio delle imprese locali di Mwene-Ditu, nella RDC. Attraverso un’indagine su 96 aziende, lo studio rivela che l’adozione del marketing sostenibile è ancora marginale, ostacolata dalla mancanza di competenze, di supporto istituzionale e di comunicazione. Tuttavia, i risultati mostrano che un approccio ben strutturato e autentico può rafforzare la fedeltà dei clienti e migliorare la percezione del marchio. L’autore propone un quadro concettuale che integra le dimensioni ambientale, sociale ed economica e formula raccomandazioni concrete per le aziende e le autorità locali.

Artículos relacionados

  • Managing TrumPolitical Projects
    Yasser Osman
    Corrupt politicians and businessmen have been using construction projects to funnel money to secret projects since the first iron shovels broke ground. Yet today, throughout the world, there is little if any protection from it. In many countries, governments themselves don’t just ignore these affairs. They sponsor them.Individual project managers – hired to manage a project’s o...
    Disponible

    14,97 €

  • Climbing The Ladder
    Delroy Constantine-Simms
    Climbing The Ladder is an introductory book to mentoring, for organizational decision makers, that may be considering, the feasibility of maintaining, adopting and diversify their organizational mentoring strategies.Most importantly, the author explains that mentoring can take the form of a one-time intervention or a lifelong partnership, which can be a formal structured progra...
    Disponible

    96,53 €

  • The Gen-Savvy Financial Advisor
    Cam Marston
    There have been big changes in consumers’ buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace. Understanding clients’ age-based points of view is an indispensable soft skill that you can use to establish connections and make sales. New attitudes about investing break down along generationa...
    Disponible

    14,82 €

  • Your First Job
    Mark Blayney
    Each year in the UK approximately half a million young people enter the world of work for the first time and begin to compete in their careers.And how well you cope with the pressures and demands of your first year of work can help determine how successful a career you will go on to have, and how far you will reach.But with Your First Job, you can get an unfair advantage over y...
    Disponible

    7,82 €

  • Successful Customer Relationship Management Programs and Technologies
    Riyad Eid
    The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, framework...
  • Feral Information Systems Development
    Kerr
    Management invests in large information systems in order to improve the effectiveness of their organization. However, when these systems fail to meet the needs of organizational employees, feral information systems (FIS) are created in order to assist workers with their jobs or to avoid existing organizational information systems. Feral Information Systems Development: Manageri...

Otros libros del autor

  • Estratégias de marketing sustentável e a imagem das empresas em Mwene-Ditu
    Adolphine Mbala
    Esta dissertação analisa o impacto das estratégias de marketing sustentável na imagem de marca das empresas locais em Mwene-Ditu, RDC. Através de um inquérito a 96 empresas, o estudo revela que a adoção do marketing sustentável é ainda marginal, dificultada pela falta de competências, de apoio institucional e de comunicação. No entanto, os resultados mostram que uma abordagem b...
    Disponible

    91,80 €

  • Strategie zrównoważonego marketingu i wizerunek przedsiębiorstw w Mwene-Ditu
    Adolphine Mbala
    Niniejsza rozprawa doktorska analizuje wpływ zrównoważonych strategii marketingowych na wizerunek marki lokalnych firm w Mwene-Ditu w Demokratycznej Republice Konga. Poprzez ankietę przeprowadzoną wśród 96 firm, badanie ujawnia, że przyjęcie zrównoważonego marketingu jest nadal marginalne, utrudnione przez brak umiejętności, wsparcia instytucjonalnego i komunikacji. Wyniki poka...
    Disponible

    91,80 €

  • Sustainable marketing strategies and corporate image in Mwene-Ditu
    Adolphine Mbala
    This dissertation analyzes the impact of sustainable marketing strategies on the brand image of local businesses in Mwene-Ditu, DRC. Through a survey of 96 companies, the study reveals a still marginal adoption of sustainable marketing, hampered by a lack of skills, institutional support and communication. However, the results show that a well-structured, authentic approach can...
    Disponible

    91,74 €

  • Nachhaltige Marketingstrategien und das Image von Unternehmen in Mwene-Ditu
    Adolphine Mbala
    Diese Arbeit untersucht die Auswirkungen von nachhaltigen Marketingstrategien auf das Markenimage lokaler Unternehmen in Mwene-Ditu, DRK. Anhand einer Umfrage unter 96 Unternehmen zeigt die Studie, dass die Einführung von Nachhaltigkeitsmarketing noch marginal ist und durch einen Mangel an Fachwissen, institutioneller Unterstützung und Kommunikation behindert wird. Die Ergebnis...
    Disponible

    91,86 €

  • Stratégies de marketing durable et l’image des entreprises à Mwene-Ditu
    Adolphine Mbala
    Ce livre analyse l’impact des stratégies de marketing durable sur l’image de marque des entreprises locales à Mwene-Ditu, RDC. À travers une enquête menée auprès de 96 entreprises, l’étude révèle une adoption encore marginale du marketing durable, freinée par le manque de compétences, de soutien institutionnel et de communication. Toutefois, les résultats montrent qu’une approc...
    Disponible

    92,12 €

  • SAISON DU CŒUR
    Adolphine Mbala
    Et si les mots devenaient refuge ?Dans ce recueil vibrant, chaque poème est une escale au cœur de l’émotion brute : amour, amitié, argent, condition féminine et nature y tissent une mosaïque d’âmes en quête de sens. L’autrice explore avec délicatesse la douleur de l’absence, les silences des liens brisés, la beauté des gestes ordinaires, les illusions du pouvoir et la force de ...
    Disponible

    36,74 €