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Estratégias de marketing sustentável e a imagem das empresas em Mwene-Ditu

Estratégias de marketing sustentável e a imagem das empresas em Mwene-Ditu

Adolphine Mbala

91,80 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209115523
91,80 €
IVA incluido
Disponible

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Esta dissertação analisa o impacto das estratégias de marketing sustentável na imagem de marca das empresas locais em Mwene-Ditu, RDC. Através de um inquérito a 96 empresas, o estudo revela que a adoção do marketing sustentável é ainda marginal, dificultada pela falta de competências, de apoio institucional e de comunicação. No entanto, os resultados mostram que uma abordagem bem estruturada e autêntica pode reforçar a fidelidade dos clientes e melhorar a perceção da marca. O autor propõe um quadro concetual que integra as dimensões ambiental, social e económica e faz recomendações concretas para as empresas e as autoridades locais.

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