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Stratégies de greenwashing

Stratégies de greenwashing

Danilson Mascarenhas Varela / Ednilson Mascarenhas Varela / Hugo Osvaldo Acosta Reinaldo

52,68 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786206811497
52,68 €
IVA incluido
Disponible

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Sobre IBD

Une conscience mondiale authentique, dépourvue de pratiques nuisibles aux consommateurs, est fondamentale dans le processus de préservation de l’écosystème et du patrimoine humain, dans la promotion des droits des consommateurs et dans la construction d’une société économiquement prospère, socialement juste et respectueuse de l’environnement. Ainsi, analyser les pratiques des entreprises en matière d’environnement afin d’identifier celles qui relèvent du greenwashing peut contribuer à améliorer les relations entre les fabricants et les consommateurs.

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