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Strategie greenwashingu

Strategie greenwashingu

Danilson Mascarenhas Varela / Ednilson Mascarenhas Varela / Hugo Osvaldo Acosta Reinaldo

52,61 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786206811473
52,61 €
IVA incluido
Disponible

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Sobre IBD

Prawdziwa globalna świadomość, pozbawiona praktyk szkodliwych dla konsumentów, ma fundamentalne znaczenie dla procesu ochrony ekosystemu i dziedzictwa ludzkiego, promowania praw konsumentów oraz budowania społeczeństwa prosperującego gospodarczo, sprawiedliwego społecznie i przyjaznego dla środowiska. W związku z tym analiza praktyk biznesowych w zakresie ochrony środowiska, mająca na celu identyfikację praktyk greenwashingu, może przyczynić się do poprawy relacji między producentami a konsumentami.

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