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Strategie di greenwashing

Strategie di greenwashing

Danilson Mascarenhas Varela / Ednilson Mascarenhas Varela / Hugo Osvaldo Acosta Reinaldo

52,61 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786206811480
52,61 €
IVA incluido
Disponible

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Sobre IBD

Una coscienza globale genuina, priva di pratiche dannose per i consumatori, è fondamentale nel processo di conservazione dell’ecosistema e del patrimonio umano, nella promozione dei diritti dei consumatori e nella costruzione di una società economicamente prospera, socialmente giusta e rispettosa dell’ambiente. Pertanto, analizzare le pratiche aziendali in materia di ambiente, al fine di identificare quelle di greenwashing, può contribuire a migliorare il rapporto tra produttori e consumatori.

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