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Greenwashing-Strategien

Greenwashing-Strategien

Danilson Mascarenhas Varela / Ednilson Mascarenhas Varela / Hugo Osvaldo Acosta Reinaldo

52,68 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786206811527
52,68 €
IVA incluido
Disponible

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Sobre IBD

Ein echtes globales Bewusstsein, frei von für Verbraucher schädlichen Praktiken, ist von grundlegender Bedeutung für den Erhalt des Ökosystems und des menschlichen Erbes, für die Förderung der Verbraucherrechte und für den Aufbau einer wirtschaftlich prosperierenden, sozial gerechten und umweltfreundlichen Gesellschaft. Daher kann die Analyse von Unternehmenspraktiken im Hinblick auf die Umwelt, um daraus Greenwashing-Praktiken zu identifizieren, dazu beitragen, die Beziehung zwischen Herstellern und Verbrauchern zu verbessern.

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