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Strategie marketingu usług preferowane przez pacjentów klinik stomatologicznych

Strategie marketingu usług preferowane przez pacjentów klinik stomatologicznych

Ilaria Cacciamani

70,11 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208776664
70,11 €
IVA incluido
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Sobre IBD

Celem badań jest zbadanie preferowanych strategii marketingu usług przez pacjentów włoskich klinik stomatologicznych. W szczególności w badaniu wzięto pod uwagę kliniki SDC (Studi Dentistici Cacciamani), włoskiej średniej wielkości niezależnej kliniki położonej w północno-zachodniej prowincji Mediolanu. Ważne jest, aby wspomnieć, że włoska scena stomatologiczna zmieniła się dramatycznie po 2007 roku, kiedy nowy dekret Bersaniego wszedł do włoskiego ustawodawstwa. Obecnie dentyści zaczynają odczuwać presję związaną z franczyzą klinik i turystyką stomatologiczną, dlatego ważne jest, aby nauczyli się grać tymi samymi kartami: technikami i strategiami marketingowymi.

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