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Estratégias de marketing de serviços preferidas pelos pacientes para clínicas dentárias

Estratégias de marketing de serviços preferidas pelos pacientes para clínicas dentárias

Ilaria Cacciamani

70,10 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208776787
70,10 €
IVA incluido
Disponible

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Sobre IBD

A pesquisa tem como objetivo investigar as estratégias de marketing de serviços preferidas pelos pacientes de clínicas dentárias italianas. Especificamente, a investigação teve em conta as clínicas SDC (Studi Dentistici Cacciamani), uma clínica italiana independente de média e pequena dimensão situada na província noroeste de Milão. É importante referir que o panorama da medicina dentária italiana mudou drasticamente depois de 2007, quando o novo decreto Bersani entrou na legislação italiana. Os dentistas começam hoje a sentir a pressão das clínicas em franchising e do turismo dentário, pelo que é essencial que aprendam a jogar com as mesmas cartas: técnicas e estratégias de marketing.

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