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Strategic Brand Management In and Through Sport

Strategic Brand Management In and Through Sport

Argyro Elisavet Manoli

268,61 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9781032968278

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Sobre IBD

This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.

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