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Contemporary Issues in Sports Marketing

Contemporary Issues in Sports Marketing

Argyro Elisavet Manoli

268,57 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9781032968353

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Sobre IBD

This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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Otros libros del autor

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