LIBROS DEL AUTOR: argyro elisavet manoli

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  • Integrated Marketing Communications in Football
    Argyro Elisavet Manoli
    This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties. ...
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    80,45 €