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Integrated Marketing Communications in Football

Integrated Marketing Communications in Football

Argyro Elisavet Manoli

268,48 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9780367690571

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  • Librería Samer Atenea
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  • Librería Perelló (Valencia)
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  • Librería Proteo (Málaga)
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Sobre IBD

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.

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Otros libros del autor

  • Strategic Brand Management In and Through Sport
    Argyro Elisavet Manoli
    This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing. ...
  • Contemporary Issues in Sports Marketing
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    This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing. ...
  • Integrated Marketing Communications in Football
    Argyro Elisavet Manoli
    This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties. ...
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