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Reklama w czasie rzeczywistym

Reklama w czasie rzeczywistym

Benedikt Kastl

60,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208835170
60,20 €
IVA incluido
Disponible

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Sobre IBD

Postępujący proces cyfryzacji i globalizacji nie omija również reklamy internetowej. Presja na wzrost i ceny oraz wysoka konkurencja to tylko część wyzwań wynikających z rozwoju, które zmuszają podmioty rynkowe do ciągłego zwiększania wydajności. Wynikiem tego jest koncepcja reklamy w czasie rzeczywistym. Ma ona stanowić nową, tworzącą wartość dodaną metodę postępowania z reklamą cyfrową. Niniejsza praca w sposób szczegółowy i łatwo zrozumiały omawia wszystkie istotne aspekty reklamy internetowej w czasie rzeczywistym. Należy przy tym wyjaśnić, czy i w jakiej formie metoda reklamy w czasie rzeczywistym może zwiększyć efektywność marketingową zarówno dla dostawców, jak i reklamodawców, aby osiągnąć najlepszą możliwą efektywność w zakresie marketingu powierzchni reklamowej online i docierania do grup docelowych.

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