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Publicidade em tempo real

Publicidade em tempo real

Benedikt Kastl

60,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208835187
60,20 €
IVA incluido
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Sobre IBD

O processo avançado de digitalização e globalização também não poupa a publicidade online. A pressão pelo crescimento e pelos preços, bem como a elevada concorrência, são apenas uma parte dos desafios resultantes desse desenvolvimento, que obrigam os agentes do mercado a aumentar continuamente a sua eficiência. Um conceito que surgiu a partir disso é a publicidade em tempo real. Esta pretende ser um método novo e criador de valor no tratamento da publicidade digital. Este trabalho analisa de forma detalhada e facilmente compreensível todos os aspetos relevantes da publicidade online em tempo real. O objetivo é esclarecer se e de que forma o método da publicidade em tempo real pode aumentar a eficiência de marketing tanto para os fornecedores como para os anunciantes, a fim de alcançar a melhor eficiência possível em ambos os lados na comercialização de espaços publicitários online e na abordagem do público-alvo.

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