Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Pubblicità in tempo reale
Pubblicità in tempo reale

Pubblicità in tempo reale

Benedikt Kastl

60,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208835163
60,20 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Il processo di digitalizzazione e globalizzazione in atto non risparmia nemmeno la pubblicità online. La pressione sulla crescita e sui prezzi e l’elevata concorrenza sono solo alcune delle sfide derivanti da questo sviluppo, che costringono gli attori del mercato a migliorare continuamente la propria efficienza. Da ciò è nato il concetto di Real Time Advertising, che rappresenta un nuovo metodo a valore aggiunto nella gestione della pubblicità digitale. Il presente lavoro analizza in modo dettagliato e facilmente comprensibile tutti gli aspetti rilevanti della pubblicità online in tempo reale. L’obiettivo è chiarire se e in che forma il metodo del Real Time Advertising possa aumentare l’efficienza di marketing sia per i fornitori che per gli inserzionisti, al fine di ottenere la massima efficienza possibile nella commercializzazione degli spazi pubblicitari online e nel rivolgersi ai gruppi target.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Real-time advertising
    Benedikt Kastl
    The ongoing process of digitalisation and globalisation does not stop at online advertising. Growth and price pressure as well as fierce competition are just a few of the challenges resulting from this development, which are forcing market players to continuously improve their efficiency. One concept that has emerged from this is real-time advertising. This is intended to be a ...
    Disponible

    60,13 €

  • Publicité en temps réel
    Benedikt Kastl
    Le processus croissant de numérisation et de mondialisation ne s’arrête pas à la publicité en ligne. La pression sur la croissance et les prix ainsi que la forte concurrence ne sont qu’une partie des défis qui résultent de cette évolution et qui obligent les acteurs du marché à améliorer continuellement leur efficacité. Un concept qui en a résulté est la publicité en temps réel...
    Disponible

    60,20 €

  • Reklama w czasie rzeczywistym
    Benedikt Kastl
    Postępujący proces cyfryzacji i globalizacji nie omija również reklamy internetowej. Presja na wzrost i ceny oraz wysoka konkurencja to tylko część wyzwań wynikających z rozwoju, które zmuszają podmioty rynkowe do ciągłego zwiększania wydajności. Wynikiem tego jest koncepcja reklamy w czasie rzeczywistym. Ma ona stanowić nową, tworzącą wartość dodaną metodę postępowania z rekla...
    Disponible

    60,20 €

  • Publicidade em tempo real
    Benedikt Kastl
    O processo avançado de digitalização e globalização também não poupa a publicidade online. A pressão pelo crescimento e pelos preços, bem como a elevada concorrência, são apenas uma parte dos desafios resultantes desse desenvolvimento, que obrigam os agentes do mercado a aumentar continuamente a sua eficiência. Um conceito que surgiu a partir disso é a publicidade em tempo real...
    Disponible

    60,20 €