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Publicité en temps réel

Publicité en temps réel

Benedikt Kastl

60,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208835156
60,20 €
IVA incluido
Disponible

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Sobre IBD

Le processus croissant de numérisation et de mondialisation ne s’arrête pas à la publicité en ligne. La pression sur la croissance et les prix ainsi que la forte concurrence ne sont qu’une partie des défis qui résultent de cette évolution et qui obligent les acteurs du marché à améliorer continuellement leur efficacité. Un concept qui en a résulté est la publicité en temps réel. Celle-ci est censée représenter une nouvelle méthode créatrice de valeur dans le domaine de la publicité numérique. Cet ouvrage examine de manière détaillée et facilement compréhensible tous les aspects pertinents de la publicité en ligne en temps réel. Il s’agit de déterminer si et sous quelle forme la méthode de la publicité en temps réel peut améliorer l’efficacité marketing tant pour les fournisseurs que pour les annonceurs, afin d’atteindre la meilleure efficacité possible pour les deux parties dans la commercialisation d’espaces publicitaires en ligne et le ciblage des groupes cibles.

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