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Qualitative Research in Marketing and Management

Qualitative Research in Marketing and Management

Chris Hackley

85,11 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9781032557809
85,11 €
IVA incluido
Disponible

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Sobre IBD

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

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