LIBROS DEL AUTOR: chris hackley

6 resultados para LIBROS DEL AUTOR: chris hackley

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  • Qualitative Research in Marketing and Management
    Chris Hackley
    This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods. ...
    Disponible

    85,11 €

  • Advertising and Promotion
    Chris Hackley / Rungpaka Amy Hackley
    Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies. ...
    Disponible

    176,21 €

  • Marketing in Context
    Chris Hackley
    The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. ...
    Disponible

    48,09 €

  • Marketing in Context
    Chris Hackley
    The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. ...
    Disponible

    72,69 €

  • Marketing
    Chris Hackley
    An unrivalled and entertaining introduction to the essentials of critical theory in marketing ...
    Disponible

    121,34 €

  • Marketing and Social Construction
    Chris Hackley
    This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing. ...
    Disponible

    88,18 €