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Marketing in Context

Marketing in Context

Chris Hackley

72,69 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781349452033
72,69 €
IVA incluido
Disponible

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Sobre IBD

The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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