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Marketing and Social Construction

Marketing and Social Construction

Chris Hackley

301,91 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2001
Materia
Empresa y gestión
ISBN:
9780415208598

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Sobre IBD

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

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