Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Marketing and Social Construction
Marketing and Social Construction

Marketing and Social Construction

Chris Hackley

301,91 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2001
Materia
Empresa y gestión
ISBN:
9780415208598

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

Artículos relacionados

  • Managing TrumPolitical Projects
    Yasser Osman
    Corrupt politicians and businessmen have been using construction projects to funnel money to secret projects since the first iron shovels broke ground. Yet today, throughout the world, there is little if any protection from it. In many countries, governments themselves don’t just ignore these affairs. They sponsor them.Individual project managers – hired to manage a project’s o...
    Disponible

    14,97 €

  • Climbing The Ladder
    Delroy Constantine-Simms
    Climbing The Ladder is an introductory book to mentoring, for organizational decision makers, that may be considering, the feasibility of maintaining, adopting and diversify their organizational mentoring strategies.Most importantly, the author explains that mentoring can take the form of a one-time intervention or a lifelong partnership, which can be a formal structured progra...
    Disponible

    96,53 €

  • The Gen-Savvy Financial Advisor
    Cam Marston
    There have been big changes in consumers’ buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace. Understanding clients’ age-based points of view is an indispensable soft skill that you can use to establish connections and make sales. New attitudes about investing break down along generationa...
    Disponible

    14,82 €

  • Your First Job
    Mark Blayney
    Each year in the UK approximately half a million young people enter the world of work for the first time and begin to compete in their careers.And how well you cope with the pressures and demands of your first year of work can help determine how successful a career you will go on to have, and how far you will reach.But with Your First Job, you can get an unfair advantage over y...
    Disponible

    7,82 €

  • Successful Customer Relationship Management Programs and Technologies
    Riyad Eid
    The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, framework...
  • Feral Information Systems Development
    Kerr
    Management invests in large information systems in order to improve the effectiveness of their organization. However, when these systems fail to meet the needs of organizational employees, feral information systems (FIS) are created in order to assist workers with their jobs or to avoid existing organizational information systems. Feral Information Systems Development: Manageri...

Otros libros del autor

  • Qualitative Research in Marketing and Management
    Chris Hackley
    This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods. ...
    Disponible

    89,17 €

  • Qualitative Research in Marketing and Management
    Chris Hackley
    This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods. ...
  • Marketing in Context
    Chris Hackley
    The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. ...
    Disponible

    48,09 €

  • Marketing in Context
    Chris Hackley
    The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. ...
    Disponible

    72,69 €

  • Marketing
    Chris Hackley
    An unrivalled and entertaining introduction to the essentials of critical theory in marketing ...
    Disponible

    121,34 €

  • Marketing and Social Construction
    Chris Hackley
    This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing. ...
    Disponible

    92,25 €