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Qualitative Consumer and Marketing Research

Qualitative Consumer and Marketing Research

Qualitative Consumer and Marketing Research

Eileen Fischer / Robert Kozinets / Russell W. Belk

79,60 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2012
Materia
Investigación de mercado
ISBN:
9780857027672
79,60 €
IVA incluido
Disponible

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Sobre IBD

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

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