LIBROS DEL AUTOR: robert kozinets

3 resultados para LIBROS DEL AUTOR: robert kozinets

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  • Influencers and Creators
    Robert Kozinets / Robert V Kozinets / Rossella Gambetti / Ulrike Gretzel
    This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture. ...
    Disponible

    99,68 €

  • Netnography
    Robert Kozinets
    In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. ...
    Disponible

    109,99 €

  • Qualitative Consumer and Marketing Research
    Eileen Fischer / Robert Kozinets / Russell W. Belk
    Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. ...
    Disponible

    139,55 €