LIBROS DEL AUTOR: robert kozinets

6 resultados para LIBROS DEL AUTOR: robert kozinets

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  • Influencers and Creators
    Robert Kozinets / Robert V Kozinets / Rossella Gambetti / Ulrike Gretzel
    This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture. ...
    Disponible

    61,65 €

  • Influencers and Creators
    Robert Kozinets / Robert V Kozinets / Rossella Gambetti / Ulrike Gretzel
    This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture. ...
    Disponible

    187,10 €

  • Netnography
    Robert Kozinets
    In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. ...
    Disponible

    66,19 €

  • Netnography
    Robert Kozinets
    In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. ...
    Disponible

    184,72 €

  • Consumer Tribes
    Avi Shankar / Bernard Cova / Robert Kozinets
    Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenome...
    Disponible

    267,49 €

  • Qualitative Consumer and Marketing Research
    Eileen Fischer / Robert Kozinets / Russell W. Belk
    Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. ...
    Disponible

    79,60 €