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Promowanie orientacji na doświadczenia poprzez aranżację przestrzeni sprzedażowej

Promowanie orientacji na doświadczenia poprzez aranżację przestrzeni sprzedażowej

Daniela-Valerie Markon

75,14 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209278426
75,14 €
IVA incluido
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Sobre IBD

Stacjonarny austriacki handel detaliczny tekstyliami znajduje się pod presją rosnących wymagań rynku, takich jak handel internetowy lub konkurencyjne przedsiębiorstwa. Dlatego też przedsiębiorstwa muszą znaleźć nowe strategie, aby pozostać konkurencyjnymi. Jednym z możliwych rozwiązań może być promowanie doświadczeń w handlu detalicznym. Niniejsza praca pokazuje, jakie znaczenie przypisuje się orientacji na doświadczenia, aby określić cele i działania, które przyniosą trwałą sukces przedsiębiorstwa.

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