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Promoção da orientação para a experiência através do design do espaço de vendas

Promoção da orientação para a experiência através do design do espaço de vendas

Daniela-Valerie Markon

75,14 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209275869
75,14 €
IVA incluido
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Sobre IBD

O comércio retalhista têxtil austríaco está sob pressão devido às crescentes exigências do mercado, como o comércio online ou empresas concorrentes. As empresas têm, portanto, de encontrar novas estratégias para se manterem competitivas. Uma medida possível pode ser a promoção da experiência no comércio retalhista. Este trabalho mostra a importância atribuída à orientação para a experiência, a fim de determinar objetivos e medidas que tragam sucesso empresarial sustentável.

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