Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Principi di marketing - Libro guida per i laureati
Principi di marketing - Libro guida per i laureati

Principi di marketing - Libro guida per i laureati

Eshetu Tefera Bekele

65,55 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209398872
65,55 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Scoprite il mondo del marketing con Principles of Marketing - Undergraduate Guide Book. In 12 capitoli, questa guida accompagna gli studenti attraverso i concetti di marketing, il comportamento dei consumatori, la ricerca, il branding, i prezzi, la distribuzione, la promozione, le strategie digitali e le considerazioni etiche. Scritta all’insegna della chiarezza e dell’applicazione pratica, consente agli studenti universitari di comprendere i mercati, anticipare le tendenze e creare strategie d’impatto che entrino in contatto con i consumatori nell’ambiente commerciale dinamico di oggi.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Zasady marketingu - przewodnik dla studentów studiów licencjackich
    Eshetu Tefera Bekele
    Odblokuj świat marketingu dzięki Principles of Marketing - Undergraduate Guide Book. Obejmujący 12 rozdziałów przewodnik prowadzi studentów przez koncepcje marketingowe, zachowania konsumentów, badania, branding, ceny, dystrybucję, promocję, strategie cyfrowe i kwestie etyczne. Napisany z myślą o przejrzystości i praktycznym zastosowaniu, umożliwia studentom zrozumienie rynków,...
    Disponible

    65,61 €

  • Princípio de Marketing - Guia do Estudante
    Eshetu Tefera Bekele
    Desbloquear o mundo do marketing com Princípios de Marketing - Livro Guia de Graduação. Abrangendo 12 capítulos, este guia leva os alunos através de conceitos de marketing, comportamento do consumidor, pesquisa, branding, preços, distribuição, promoção, estratégias digitais e considerações éticas. Escrito com clareza e aplicação prática, capacita os alunos de graduação a entend...
    Disponible

    65,61 €

  • Consumer Behavior-Undergraduate Level Guide Book
    Eshetu Tefera Bekele
    Consumer Behavior - Undergraduate Level Guide Book bietet eine gründliche Erforschung der psychologischen, sozialen und kulturellen Faktoren, die Verbraucherentscheidungen beeinflussen. In 12 Kapiteln erhalten die Studierenden Einblicke in Motivation, Wahrnehmung, Lernen, soziale Einflüsse, Demografie, Einstellungen, digitales Verhalten, Vorurteile und Loyalität nach dem Kauf. ...
    Disponible

    92,19 €

  • Comportement du consommateur - Livre guide pour les étudiants de premier cycle
    Eshetu Tefera Bekele
    Consumer Behavior - Undergraduate Level Guide Book propose une exploration approfondie des facteurs psychologiques, sociaux et culturels qui façonnent les décisions des consommateurs. A travers 12 chapitres, les étudiants acquièrent des connaissances sur la motivation, la perception, l’apprentissage, les influences sociales, la démographie, les attitudes, les comportements numé...
    Disponible

    92,25 €

  • Libro guida sul comportamento del consumatore a livello universitario
    Eshetu Tefera Bekele
    Consumer Behavior - Undergraduate Level Guide Book offre un’esplorazione approfondita dei fattori psicologici, sociali e culturali che determinano le decisioni dei consumatori. In 12 capitoli, gli studenti approfondiscono i temi della motivazione, della percezione, dell’apprendimento, delle influenze sociali, della demografia, degli atteggiamenti, dei comportamenti digitali, de...
    Disponible

    92,12 €

  • Przewodnik po zachowaniach konsumenckich na poziomie licencjackim
    Eshetu Tefera Bekele
    Consumer Behavior - Undergraduate Level Guide Book zapewnia dogłębną analizę czynników psychologicznych, społecznych i kulturowych, które kształtują decyzje konsumenckie. W 12 rozdziałach studenci uzyskują wgląd w motywację, percepcję, uczenie się, wpływy społeczne, dane demograficzne, postawy, zachowania cyfrowe, uprzedzenia i lojalność po zakupie. Książka porusza również kwes...
    Disponible

    92,12 €