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Principi di marketing - Libro guida per i laureati

Principi di marketing - Libro guida per i laureati

Eshetu Tefera Bekele

65,55 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209398872
65,55 €
IVA incluido
Disponible

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Sobre IBD

Scoprite il mondo del marketing con Principles of Marketing - Undergraduate Guide Book. In 12 capitoli, questa guida accompagna gli studenti attraverso i concetti di marketing, il comportamento dei consumatori, la ricerca, il branding, i prezzi, la distribuzione, la promozione, le strategie digitali e le considerazioni etiche. Scritta all’insegna della chiarezza e dell’applicazione pratica, consente agli studenti universitari di comprendere i mercati, anticipare le tendenze e creare strategie d’impatto che entrino in contatto con i consumatori nell’ambiente commerciale dinamico di oggi.

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