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Libro guida sul comportamento del consumatore a livello universitario

Libro guida sul comportamento del consumatore a livello universitario

Eshetu Tefera Bekele

92,12 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209370724
92,12 €
IVA incluido
Disponible

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Sobre IBD

Consumer Behavior - Undergraduate Level Guide Book offre un’esplorazione approfondita dei fattori psicologici, sociali e culturali che determinano le decisioni dei consumatori. In 12 capitoli, gli studenti approfondiscono i temi della motivazione, della percezione, dell’apprendimento, delle influenze sociali, della demografia, degli atteggiamenti, dei comportamenti digitali, dei pregiudizi e della fedeltà post-acquisto. Il libro affronta anche la ricerca sui consumatori, la segmentazione, le tendenze emergenti e le considerazioni etiche. Scritto con chiarezza e rigore, fornisce ai laureandi le conoscenze e le capacità analitiche necessarie per comprendere, prevedere e influenzare il comportamento dei consumatori in contesti di marketing reali.

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