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PRAGMA-SEMANTYCZNE ASPEKTY SLOGANÓW REKLAMOWYCH

PRAGMA-SEMANTYCZNE ASPEKTY SLOGANÓW REKLAMOWYCH

Makhliyo Sherkulova

92,12 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200725943
92,12 €
IVA incluido
Disponible

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Sobre IBD

Niniejsza monografia ma na celu analizę sloganów reklamowych z punktu widzenia trendów we współczesnym językoznawstwie. Badania będą wykorzystywać podejście multidyscyplinarne, opierając się na teoriach pragmatycznych, kulturowych i semantycznych, aby zapewnić kompleksową analizę sloganów reklamowych. Badanie zostanie przeprowadzone za pomocą jakościowego projektu badawczego, z wykorzystaniem danych zebranych z różnych źródeł, takich jak media, telewizja, źródła internetowe. Zapewniając kompleksową analizę aktów mowy, maksym konwersacyjnych, motywacji semantycznej, zmian znaczenia w sloganach reklamowych, badanie przyczyni się do głębszego zrozumienia mechanizmów stosowanych w sloganach reklamowych.

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