Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > PRAGMA-SEMANTIC ASPECTS OF ADVERTISING SLOGANS
PRAGMA-SEMANTIC ASPECTS OF ADVERTISING SLOGANS

PRAGMA-SEMANTIC ASPECTS OF ADVERTISING SLOGANS

Makhliyo Sherkulova

89,51 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208441685
89,51 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This monography aims to analyze advertising slogans from the point of view of trends in modern Linguistics. The research will utilize a multidisciplinary approach, drawing on pragmatic, cultural, and semantic theories to provide a comprehensive analysis of advertising slogans. The study will be conducted through a qualitative research design, using data gathered from various sources such as media, TV, internet sources. By providing a comprehensive analysis of speech acts, conversational maxims, semantic motivation, changes of meaning in advertising slogans, the study will contribute to a deeper understanding of mechanisms used in advertising slogans.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • PRAGMATISCH-SEMANTISCHE ASPEKTE VON WERBESLOGANS
    Makhliyo Sherkulova
    Ziel dieser Monographie ist es, Werbeslogans aus der Sicht der modernen Linguistik zu analysieren. Dabei wird ein multidisziplinärer Ansatz verfolgt, der sich auf pragmatische, kulturelle und semantische Theorien stützt, um eine umfassende Analyse von Werbeslogans zu ermöglichen. Die Studie wird mit Hilfe eines qualitativen Forschungsdesigns durchgeführt, wobei Daten aus versch...
    Disponible

    92,25 €

  • ASPECTOS PRAGMA-SEMÂNTICOS DOS SLOGANS PUBLICITÁRIOS
    Makhliyo Sherkulova
    Esta monografia tem como objetivo analisar os slogans publicitários do ponto de vista das tendências da linguística moderna. A pesquisa utilizará uma abordagem multidisciplinar, recorrendo a teorias pragmáticas, culturais e semânticas para fornecer uma análise abrangente dos slogans publicitários. O estudo será conduzido através de um projeto de investigação qualitativa, utiliz...
    Disponible

    92,19 €

  • ASPECTS PRAGMA-SÉMANTIQUES DES SLOGANS PUBLICITAIRES
    Makhliyo Sherkulova
    Cette monographie vise à analyser les slogans publicitaires du point de vue des tendances de la linguistique moderne. La recherche utilisera une approche multidisciplinaire, s’appuyant sur des théories pragmatiques, culturelles et sémantiques pour fournir une analyse complète des slogans publicitaires. L’étude sera menée dans le cadre d’une recherche qualitative, en utilisant d...
    Disponible

    92,19 €

  • ASPETTI PRAGMATICO-SEMANTICI DEGLI SLOGAN PUBBLICITARI
    Makhliyo Sherkulova
    Questa monografia si propone di analizzare gli slogan pubblicitari dal punto di vista delle tendenze della linguistica moderna. La ricerca utilizzerà un approccio multidisciplinare, attingendo alle teorie pragmatiche, culturali e semantiche per fornire un’analisi completa degli slogan pubblicitari. Lo studio sarà condotto attraverso un disegno di ricerca qualitativo, utilizzand...
    Disponible

    92,12 €

  • PRAGMA-SEMANTYCZNE ASPEKTY SLOGANÓW REKLAMOWYCH
    Makhliyo Sherkulova
    Niniejsza monografia ma na celu analizę sloganów reklamowych z punktu widzenia trendów we współczesnym językoznawstwie. Badania będą wykorzystywać podejście multidyscyplinarne, opierając się na teoriach pragmatycznych, kulturowych i semantycznych, aby zapewnić kompleksową analizę sloganów reklamowych. Badanie zostanie przeprowadzone za pomocą jakościowego projektu badawczego, z...
    Disponible

    92,12 €