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PRAGMA-SEMANTIC ASPECTS OF ADVERTISING SLOGANS

PRAGMA-SEMANTIC ASPECTS OF ADVERTISING SLOGANS

Makhliyo Sherkulova

89,51 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208441685
89,51 €
IVA incluido
Disponible

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Sobre IBD

This monography aims to analyze advertising slogans from the point of view of trends in modern Linguistics. The research will utilize a multidisciplinary approach, drawing on pragmatic, cultural, and semantic theories to provide a comprehensive analysis of advertising slogans. The study will be conducted through a qualitative research design, using data gathered from various sources such as media, TV, internet sources. By providing a comprehensive analysis of speech acts, conversational maxims, semantic motivation, changes of meaning in advertising slogans, the study will contribute to a deeper understanding of mechanisms used in advertising slogans.

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