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ASPECTOS PRAGMA-SEMÂNTICOS DOS SLOGANS PUBLICITÁRIOS

ASPECTOS PRAGMA-SEMÂNTICOS DOS SLOGANS PUBLICITÁRIOS

Makhliyo Sherkulova

92,19 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200725981
92,19 €
IVA incluido
Disponible

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Sobre IBD

Esta monografia tem como objetivo analisar os slogans publicitários do ponto de vista das tendências da linguística moderna. A pesquisa utilizará uma abordagem multidisciplinar, recorrendo a teorias pragmáticas, culturais e semânticas para fornecer uma análise abrangente dos slogans publicitários. O estudo será conduzido através de um projeto de investigação qualitativa, utilizando dados recolhidos de várias fontes, tais como meios de comunicação social, televisão e fontes da Internet. Ao fornecer uma análise abrangente dos actos de fala, das máximas conversacionais, da motivação semântica e das mudanças de significado nos slogans publicitários, o estudo contribuirá para uma compreensão mais profunda dos mecanismos utilizados nos slogans publicitários.

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