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ASPETTI PRAGMATICO-SEMANTICI DEGLI SLOGAN PUBBLICITARI

ASPETTI PRAGMATICO-SEMANTICI DEGLI SLOGAN PUBBLICITARI

Makhliyo Sherkulova

92,12 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200725936
92,12 €
IVA incluido
Disponible

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Sobre IBD

Questa monografia si propone di analizzare gli slogan pubblicitari dal punto di vista delle tendenze della linguistica moderna. La ricerca utilizzerà un approccio multidisciplinare, attingendo alle teorie pragmatiche, culturali e semantiche per fornire un’analisi completa degli slogan pubblicitari. Lo studio sarà condotto attraverso un disegno di ricerca qualitativo, utilizzando dati raccolti da varie fonti come media, TV, fonti internet. Fornendo un’analisi completa degli atti di parola, delle massime conversazionali, delle motivazioni semantiche e dei cambiamenti di significato negli slogan pubblicitari, lo studio contribuirà a una comprensione più profonda dei meccanismi utilizzati negli slogan pubblicitari.

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