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Personal Influence

Personal Influence

Elihu Katz / Elmo Roper / Paul F. Lazarsfeld

91,29 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2005
Materia
Estudios mediáticos
ISBN:
9781412805070
91,29 €
IVA incluido
Disponible

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Sobre IBD

Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld’s serendipitous discovery that messages from the media may be further mediated by informal 'opinion leaders' who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

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Otros libros del autor

  • Personal Influence
    Elihu Katz / Elmo Roper / Paul F. Lazarsfeld
    Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld’s serendipitous discovery that messages from the media may be further mediated by informal 'opinion leaders' who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. ...