LIBROS DEL AUTOR: elmo roper

2 resultados para LIBROS DEL AUTOR: elmo roper

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  • Personal Influence
    Elihu Katz / Elmo Roper / Paul F. Lazarsfeld
    Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld’s serendipitous discovery that messages from the media may be further mediated by informal 'opinion leaders' who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. ...
    Disponible

    267,14 €

  • Personal Influence
    Elihu Katz / Elmo Roper / Paul F. Lazarsfeld
    Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld’s serendipitous discovery that messages from the media may be further mediated by informal 'opinion leaders' who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. ...
    Disponible

    87,24 €