LIBROS DEL AUTOR: elihu katz

3 resultados para LIBROS DEL AUTOR: elihu katz

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  • The End of Television?
    Elihu Katz / Paddy Scannell
    Is television dead? The classic television era of the 1950s and 1960s, characterized by limited choices of programs broadcast on over the air channels to families as if they were seated around a hearth - and to a nation as if gathered around a campfire - has indeed ended. Throughout the drastic evolution of this media, thousands of studies have examined the short-term effects o...
    Disponible

    102,68 €

  • Personal Influence
    Elihu Katz / Elmo Roper / Paul F. Lazarsfeld
    Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld’s serendipitous discovery that messages from the media may be further mediated by informal 'opinion leaders' who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. ...
    Disponible

    87,24 €

  • Election Studies
    Elihu Katz / Yael Warshel
    Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore soci ...
    Disponible

    97,38 €