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Paratextos na comunicação dos meios de comunicação social

Paratextos na comunicação dos meios de comunicação social

Iwona Loewe

33,14 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208720841
33,14 €
IVA incluido
Disponible

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Sobre IBD

'O recetor quer obter todo o romance em três minutos' - como escreveu Ryszard Kapuściński. O livro que tem nas suas mãos reforça esta ideia. O seu tema é constituído por várias aquisições textuais, que se tornaram claras e reconhecíveis na cultura mediática moderna. A obra trata de textos de acompanhamento que apresentam e recomendam os textos adequados. A tarefa dos primeiros é conduzir o leitor, o ouvinte, o espetador e o navegador aos segundos. O livro trata de estratégias de auto-promoção: de leads, previews e teasers. Destina-se a especialistas em comunicação, genólogos, especialistas em media e estudantes de humanidades.

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