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Parateksty w komunikacji masowej

Parateksty w komunikacji masowej

Iwona Loewe

33,14 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208720810
33,14 €
IVA incluido
Disponible

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Sobre IBD

„Odbiorca chce dostać całą powieść w trzy minuty' - jak pisał Ryszard Kapuściński. Książka, którą trzymasz w rękach, wzmacnia tę ideę. Jej tematykę stanowią rozmaite tekstowe nabytki, które stały się wyraźne i rozpoznawalne we współczesnej kulturze medialnej. Praca traktuje o eskortowaniu tekstów, które prezentują i rekomendują teksty właściwe. Zadaniem tych pierwszych jest doprowadzenie czytelnika, słuchacza, widza i nawigatora do tych drugich. Książka traktuje o strategiach autopromocyjnych: leadach, zapowiedziach i teaserach. Przeznaczona jest dla specjalistów ds. komunikacji, genologów, medioznawców i studentów kierunków humanistycznych.

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