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Les paratextes dans la communication de masse

Les paratextes dans la communication de masse

Iwona Loewe

33,21 €
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Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208720827
33,21 €
IVA incluido
Disponible

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Sobre IBD

Le récepteur veut tout comprendre en trois minutes , écrivait Ryszard Kapuściński. Le livre que vous tenez entre les mains renforce cette idée. Son sujet est constitué de diverses acquisitions textuelles, devenues claires et reconnaissables dans la culture médiatique moderne. L’ouvrage traite de textes d’accompagnement qui présentent et recommandent les textes appropriés. La tâche des premiers est de conduire le lecteur, l’auditeur, le spectateur et le navigateur vers les seconds. Le livre traite des stratégies d’autopromotion : des pistes, des avant-premières et des accroches. Il est destiné aux spécialistes de la communication, aux génologues, aux spécialistes des médias et aux étudiants en sciences humaines.

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